Finding a Great Copywriter
If you want to use the internet to generate an income, you'll need a site. If you want that web site to help you bring in funds, it has to be extremely well written. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to develop the text for your web site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Evidently, however, not every copywriter is as effective as the next one. Some copywriters have a lot of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Here is how you can know the difference.
Does the copywriter have his or her own web site? Any copywriter who would like to create web copy should have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If they don't have a web site of their own, how are they supposed to assist you with yours? Look at the copy on their site also. If you notice lots of mistakes, this is a bad sign.
Do you respond favorably while you read the text on the copywriter's web site? This is more involved than merely noting grammar mistakes. Does the web copy cause you to have any type of emotional response? Does the web site copy cause you to like the copywriter? Does the web copy make you want to follow up and learn more about the writer? Does the copy make you feel like you should hire the writer immediately? Does the website copy try here make you want to run for the hills? Does it make you mad? These are all important reactions and you must listen to them.
Carry out some more background search on the copywriter. Look for reviews for the writer on unbiased websites and forums. It is likely that the only reviews on the copywriter's website are going to be good ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Pay attention to these postings. It is a good idea to ask the writer to give you references as well. You should actually get a hold of each reference and get an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by the writer. It is a good idea to request samples beyond the ones that can be read on the site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain area. If the writing is obscure and reads like a reproduced Wikipedia article, you better move on.
You have a number of choices available to you when you're trying to figure out whether or not to hire a copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.
Finding a Great Copywriter